What Thai Businesses Say About Working With Us
These are unvarnished accounts from clients across different industries and engagement types.
Back to Home87
Completed engagements
4.8/5
Average satisfaction
96%
Would recommend us
14
Thai provinces served
Feedback From Our Clients
"We went into the Quick-Start engagement not really knowing what we wanted. Kanlaya and the team spent two days watching how our stock management actually worked before saying anything. The guide they produced was genuinely useful — three of the five tools they recommended are now part of our daily process."
Somsak Wattanakul
Owner, wholesale distribution · Nonthaburi
February 2026
"The logistics optimisation work took a bit longer than I expected to show results — that was partly because of how our GPS data was stored, which they flagged early on. Once the dashboard was running, the dispatchers adapted to it faster than I thought they would. Fuel costs have come down noticeably over the past two months."
Pracha Juntamanee
Operations Director, courier services · Pathum Thani
March 2026
"What I appreciated most was that they were straightforward about what AI could and could not do for our specific situation. Another consultant had told us we needed a custom-built system. Siri Forge looked at the same problems and found existing tools that cost a fraction of that."
Napasri Chaiwong
Managing Director, retail chain · Chiang Mai
January 2026
"The innovation lab has been running for four months now and has produced two ideas that are being assessed for production. More importantly, the team actually looks forward to lab sessions — that was not something I expected. Pimchanok's facilitation approach is genuinely different from standard workshop formats."
Thanapon Krongsuk
CEO, manufacturing company · Rayong
February 2026
"Our delivery operations cover five provinces and the seasonal variation in orders always caused problems for fleet planning. Nattawut built the model around Thai weather and road data specifically — it was not just a standard logistics tool applied to our context. The difference showed in the first month of use."
Boonsong Lertrattanaphong
Logistics Manager, food distribution · Bangkok
March 2026
"I run a small accounting practice with 18 staff. I was curious about AI but concerned about costs and complexity. The Quick-Start Package gave me a realistic picture — not oversold, not dismissive. We implemented two of the five recommendations and the time saved on routine data tasks has been significant."
Amporn Phomkhamkerd
Director, accounting practice · Khon Kaen
January 2026
Three Client Journeys in Detail
Wholesale Distributor, Nonthaburi — Finding Clarity on AI Tools
Challenge
The business had heard about AI tools from trade magazines and a competitor, but had no clear way to evaluate which tools were genuine and which were marketing. They had 32 staff, a mix of technical comfort levels, and a limited budget for experiments that might not work.
Solution
Over two weeks, the Siri Forge team observed inventory and order processing workflows, spoke with warehouse staff and the purchasing manager, and mapped where manual effort was highest. The output was a prioritised list of five tools with honest assessments of learning time and monthly cost.
Results
Three tools were adopted within six weeks of the engagement. Manual data entry for purchase orders reduced by roughly 60%. Staff reported the tools were usable without specialist training. At the one-month follow-up, the owner described the engagement as the clearest technology advice they had received.
Food Distribution Network, Greater Bangkok — Reducing Fuel and Route Variability
Challenge
A food distributor running 24 vehicles across Bangkok and surrounding provinces was seeing large variance in daily fuel costs and frequent late deliveries during rainy season. Dispatchers were managing routes manually using a combination of experience and a basic spreadsheet.
Solution
GPS data from the fleet was integrated with historical route and weather data. A route optimisation model was built accounting for Thai seasonal patterns. Dispatchers received a new dashboard that surfaced AI route suggestions while leaving final decisions in their hands. Driver app integration enabled real-time updates.
Results
Fuel costs reduced by approximately 14% in the first full month of operation. Late deliveries during the subsequent rainy season dropped significantly compared to the previous year. Dispatchers reported the tool supported rather than replaced their judgment — which had been their initial concern.
Manufacturing Business, Rayong — Building Internal AI Capability
Challenge
A mid-size manufacturer wanted to use AI to improve production planning and quality monitoring but had no internal capability and a history of technology projects that ended in low adoption. Leadership was cautious about another consultant-led initiative that would not stick.
Solution
An Innovation Lab was established over twelve weeks. Eight staff from production, quality, and planning joined voluntarily. Two full innovation cycles were run, each producing a working prototype. The facilitation playbook was handed over with a detailed evaluation rubric for future cycles.
Results
Four months after the engagement closed, the lab had completed an additional cycle independently. One of the original prototypes — a quality monitoring tool — was approved for production rollout. The CEO noted a visible shift in how the team talked about new technology internally.
Credentials and Affiliations
DEPA SME Digitalisation Partner
Digital Economy Promotion Agency, Thailand
BOI Approved Technology Consultant
Board of Investment, Thailand
TMA Innovation Network Member
Thailand Management Association
Contact Siri Forge
71/3 Rama II Road, Samae Dam, Bang Khun Thian, Bangkok 10150
Mon–Fri: 09:00–18:00
Sat: 10:00–14:00 (by appointment)
Ready to Start Your Own Story?
Reach out for a no-pressure conversation about where AI might fit in your business.
Get in Touch